Hootsuite Advanced Social Media Strategy Answers
Hootsuite Advanced Social Media Strategy Answers
What is the best example of a slice of content that could endure shared on social media to aid improve client satisfaction?
Share a pop meme
Create a video highlighting a client of the month
Share a photograph from a community trial yous attended
Introduce your newest employee
None of these
The terms ‘Content Marketing’ together with ‘content curation’ tin transportation away endure used interchangeably.
True
False
If a finish is "increasing laid upward awareness piece increasing behavioral actions" (for example, driving traffic together with growth sign ups), which i of these would non probable endure a strategy for a social media strategist?
Content Curation
Influencer Marketing
None of these would probable endure a strategy for a social media strategist
Employee Advocacy
Content Marketing
Using branded social accounts on channels similar Facebook, Twitter, LinkedIn, together with fifty-fifty Instagram to drive traffic to your content is an example of:
Paid media
Converged media
None of these
Owned media
Earned media
Review Later
Which i of these is non operate of a Content Marketing Strategy?
Provide valuable relevant together with consistent content
Generate pieces of content amongst the promise that they volition move viral
Help attract together with retain a clearly-defined audience
How yous volition plan, produce, promote together with mensurate your content
A social strategist tin transportation away back upward content marketing by:
Listening to what your audiences are responding to together with providing those insights to the content team.
Having a strategy inwards house to determine what pieces of content yous wishing to create together with execute on each channel.
None of these
Knowing the specific social channels yous should marketplace seat on.
All of these
Updates on Twitter top rattling slow together with resonate amongst audiences over a longer menses of time; this agency that determining the optimal fourth dimension of twenty-four hours for sure enough Tweets is of minimal importance.
True
False
The biggest challenge for sharing content on Twitter is?
None of these
Determining character vs. quantity of tweets together with content shared
Determining the correct fourth dimension to postal service to laissez passer your audience equally updates top rattling quickly
All of these
The appropriate repose of text, visuals together with video
Content Curation is the collection, filtering, together with organisation of content that yous later on portion amongst others inwards your network.
True
False
Benefits of Social Listening to Content Marketing include:
All of these
How they tin transportation away best laissez passer their target audience.
Where their target audience spends most of their time.
The type of content their audience likes to share.
Which of the next is a argue why content curation is an of import concept when applied to your Social Strategy?
Allows yous to supplement your ain content efforts past times sharing efforts from other credible sources.
Demonstrates to your audience that yous take away hold your pulse on the latest trends together with news, together with that yous empathize what they are interested inwards reading.
Can aid seat yous equally a thought leader.
All of these.
None of these.
A content calendar should include:
The specific messaging.
Daily, weekly, monthly breakdown of the appointment together with fourth dimension yous intend to post.
Trackable tactics together with actions to ensure back upward to draw organisation goals.
All of the these
The channels yous intend to postal service on.
Curators demand to take away hold a clear objective on what they wishing to accomplish when sharing content amongst audiences to:
All of these
Position yous or your organisation equally a thought leader
Demonstrate to your audience that yous empathize what they are interested inwards reading
Organize, filter together with introduce information to add together value for audience
What are the benefits of using a content calendar?
Regular together with consistent content
Better connect together with align amongst goals together with objectives
All of the these
Big motion painting take in to seat gaps together with opportunities
Facebook is a dandy house to engage amongst content, but what is a cardinal challenge Social Media Strategists human face upward on that platform?
Algorithm is constantly existence changed together with updated, making it harder to laissez passer an audience without paid advertising.
Advertising features together with products on the site are counter-intuitive to use.
Editing together with filtering content using native tools supplied inwards the platform presents a steep learning curve.
Video is consistently de-prioritized which makes it hard to acquire an audience’s attending amongst that medium.
Creating an Instagram advertizing is an example of how content is distributed using the ______ media model.
Shared
Owned
Earned
None of these
Paid
The might to acquire people to perform desired actions on social media is called “social engagement”.
True
False
FTC does non currently take away hold guidelines for how organizations tin transportation away engage, together with piece of employment with, Social Media Influencers.
True
False
When yous examine the demographics of a Social Media Influencer’s audience, amongst a take in to agreement the extent to which he/she volition endure able to laid upward contact amongst your ain target audience, yous are trying to empathize their:
Relevance
Resonation
Reach
None of these
Research
Which i of the next is NOT i of the 3 Rs for identifying the gibe of a potential Social Media Influencer?
Research
Resonate
Reach
Relevance
_____________________ refers to the exposure that an organization’s staff generates for the laid upward using their ain social media channels.
Employee Advocacy
Brand Boosting
Stakeholder Amplification
Staff Content Engagement
Meta-Reach
There are many unlike types of social media influencers; those who are connected amongst specific areas of expertise or industries are oftentimes referred to equally examples of:
Employee Advocates
Influential Consumers
None of these
Experts together with Opinion Leaders
Popular Influencers
A ___________ is someone amongst the might to deport upon the decisions or thoughts of others through social channels. Examples of people similar this includes Gary Vaynerchuk, Deirdre Breakenridge, together with DJ Khalid.
PR Professional
Social Media Strategist
Social Media Influencer
PR Strategist
None of these
______________ are exterior the organisation together with create their ain communities, whereas ______________ are people who take away hold an invested involvement inwards your laid upward together with message.
Ambassadors, influencers
Influencers, ambassadors
Celebrities, advocates
Advocates, celebrities
None of these
Let’s say yous are scouting a social media influencer for an upcoming influencer marketing crusade your organisation is running. Which term best describes the procedure of reviewing the content this influencer shares amongst his/her audience to evaluate whether it would endure of involvement to your ain target audience?
Relevance
Reach
Resonate
Research
Which of the next is a do goodness of working amongst Social Media Influencers?
They require no compensation for working amongst businesses.
None of these
All of these
By law, the compensation they have must endure “in kind”, e.g., goods together with services produced past times your organization.
They personalize their content together with laid upward personal connections amongst their audiences.
Influencer marketing is best described as:
Exploring the information through listening together with monitoring for a brand.
Pitching influencers campaigns together with posts yous wishing them to portion alone on social media.
Identifying together with working amongst individuals who take away hold impact amongst (and tin transportation away aid reach) your cardinal audiences.
Paying influencers an undisclosed “honorarium” inwards telephone substitution for advertisement of an organization’s products or services.
Which i of the next is non a goodness argue to pick out a Social Media Influencer?
They take away hold the unique might to “get people to do things”. That is, they drive actions similar conversations, together with create engagement amongst your audience.
None of these.
They take away hold a large seat out of followers on social media.
They tin transportation away drive discussion of oral fissure communication, which has move to a greater extent than effective together with relevant for social media strategists to align amongst - inwards both marketing together with communications.
They take away hold built their ain communities through consistent together with trustworthy exchanges online together with fifty-fifty inwards person.
Employee advocacy refers to the exposure that an organization’s staff generates for the laid upward using their ain personal social channels. Employees are trusted less than the CEO, senior executives or activist consumers to communicate on topics well-nigh their organization.
True
False
What are NOT some of the things yous take away hold to move along inwards hear when evaluating sure enough personality traits of social media influencers?
Passion
Credibility
All of these
None of these
Trust
Voice
_____________ drive discussion of oral fissure communication for marketing together with communication campaigns on social media.
None of these
Social Media Gurus
Social Media Influencers
Social Media Coordinators
Social Media Content Creators
______________ are specific steps an organisation volition take away hold to attain laid Goals together with Objectives, together with come across KPI’s, together with _____________ are the specific things an organisation does to back upward them.
Tactics, Directives
Directives, Strategies
Strategies, Tactics
Performance Targets, Performance Indicators
What of the next is NOT a characteristic of an effective vision statement?
Bold
Forward-looking
None of these
Purpose-driven
Systematic
A ________________ is an evaluation of a company’s social media presence, together with helps yous to assess how good your electrical current social media usage is working for your organization.
SWOT analysis
Social media audit
Brand audit
All of these
Research analysis
To create an effective vision statement, it has to be:
Present-focused
Clear together with concise
All of these
None of these
Realistic
Concise
When evaluating your external surroundings inwards the Strategic Planning Process, the constituent that takes into consideration consumer conduct together with generational differences is called:
Legal factors
Technological factors
None of these
Social factors
Political factors
An internal together with external audit of our electrical current draw organisation situation, together with where the draw organisation is heading is called:
Situational analysis
Goal statement
All of these
Competitive analysis
Objective statement
The SMART criteria for Objectives includes existence Specific, Realistic, Manageable, Relatable, together with Time-specific.
True
False
Measuring an organization’s strategy outcomes, analyzing, together with making improvements is non operate of an effective social media strategy.
True
False
IKEA has this tilt that is operate of their laid upward culture: To create a improve everyday life for the many people. This is an example of a:
Quarterly Tactic
Strategy statement
Culture Manifesto
Vision statement
_________ stakeholders are non necessarily on the radar for the companionship yet, but they may endure inwards the future. These are individuals who may take away hold a staying might together with presence non alone on the electrical current platforms today, but they are the rising content creators who are transforming the way brands together with others interact amongst them.
Primary
Excluded
Secondary
Emerging
None of these
The digital skills gap is the separate betwixt the technological skills a chore requires together with the skills a worker possesses, because:
All of these
Having a strong preparation computer programme to prepare the necessary skills together with insights needed for a laid upward is i of the ways to non alone create strong employees, but endure able to retain them.
You either take away hold to hire them from exterior of the organization, or do it internally.
Making sure enough yous are retaining your skilled employees is also going to endure a challenge inwards this novel marketplace.
There is a growing demand to attract talent to endure able to do the work.
______ are examples of engagement metrics.
Comments
None of these
All of these
Shares / RTs
Mentions
__________ are numbers or stats that await goodness on paper, but are of express actionable value.
Vanity Metrics
Advanced Metrics
Social Metrics
Basic Metrics
Measuring your ROI can:
Identify cardinal strengths together with weaknesses inwards a brand.
Make networking connections.
Enable yous to brainstorm together with play unopen to amongst novel ideas for your brand.
Prove the value of social media to your organization’s overall goals together with draw organisation objectives.
Create opportunities specifically amongst influencer marketing.
_____ metrics focus on the seat out of people who take away hold taken your desired action.
Conversion
None of these
Conversation
Listening
Engagement
_______ are the projection route map - they define a laid of supporting actions to ensure that the broader goals are accomplished. They guide specific steps or tasks that must endure completed to laissez passer the goal; they should autumn inside the SMART framework.
KPIs
Analytics
Objectives
All of these
Metrics
Follower count is an example of an advanced metric.
True
False
Measurable items that tin transportation away endure tracked to mensurate functioning are called:
CTRs
Metrics
None of these
Call-to-Actions
KPIs
There are some basic metrics to endure calculated past times the social media strategist, together with thence at that spot are some draw organisation metrics calculated past times other draw organisation executives together with unlike draw organisation stakeholders, however, it is also of import for the social strategist to empathize what these are to aid ensure social is existence integrated strategically together with fully into the organization.
True
False
Qualitative Data is non equally of import equally Quantitative Data to aid order a story together with demonstrate insight into the success of a campaign.
True
False
Bounce Rate shows:
The percent of page visitors who move out your website after viewing alone i page.
The seat out of people clicking through to your content from social.
None of these
The portion of traffic driven past times each channel.
All of these
__________ information is the hard numbers of measurement, whereas __________ information is the important of hard numbers.
Secondary, primary
Primary, secondary
Digital, analogue
Qualitative, quantitative
Quantitative, qualitative
______ inwards social media furnish 3rd political party expertise together with insights on a diversity of topics for brands similar strategy, creative, together with education.
Emerging Stakeholders
Agency Partners
Regulators
Content Strategists
Ambassadors
Social media strategists aid create upward one's hear what tools to utilisation together with the social media tactics that straight back upward the strategies.
True
False
_____________ cardinal functioning indicators are those that are consistently tracked over fourth dimension (ex. yearly) whereas _____________ cardinal functioning indicators are those tracked based on initiatives that may alter yr over year.
Campaign, brand
Goal-specific, static
Static, goal-specific
Brand, campaign
Social media goals should correlate straight amongst your company’s overall corporate goals - together with endure wide plenty to permit multiple supporting objectives.
True
False
What is an example of a social media goal?
Increase laissez passer on social media channels
All of these
Increase customers together with audiences on all active social platforms
Increase unique visitors on all active social platforms
Increase laid upward awareness on social media channels
“How are nosotros going to acquire there?” is a cardinal inquiry a social media strategist needs to inquire when constructing social media strategies aimed at achieving social media goals together with objectives.
True
False
_______ are the overall desired social media results toward which an organisation directs its efforts together with ambitions.
Social Media Initiatives
Social Media Strategies
Social Media Goals
Social Media Objectives
Social Media Tactics
Planning your social media budget volition take away hold both fourth dimension together with resources, but alone the social media strategist tin transportation away create this for a brand.
True
False
Quantifying social media activities is operate of the ______ of the social media crusade proposal.
Strategies
Objectives
None of these
Goals
Measurement
A social media ___________ is how yous volition accomplish your social media goals together with objectives.
Value Proposition
Mission
Strategy
Tactic
Procedure
With abide by to Social Media Marketing, what does a Content Strategist do?
Creates Social Media Strategies
Coordinates content creation for social media platforms
Plans content reports
None of these
Measures social media assets together with data
A document that outlines what companionship information is considered to endure confidential together with non endure disclosed online is best described equally a:
Social media guideline
Social media policy
Social media strategy
Social media culture
None of these
Which term best describes the way inwards which an organisation responds to a crisis province of affairs together with cardinal stakeholders.
Authorization
Authenticity
Engagement
Listening
None of these
Knowing how successful yous tin transportation away endure or how to evaluate your success inwards the social media crusade is an example of the _______ constituent of the SMART model.
Measurable
Realistic
Specific
Time-specific
The SMART criteria is a guide for constructing effective strategy statements.
True
False
Social media guidelines are non mandatory for teams or crusade - but are optional together with highly advisable.
True
False
Having ___________ is cardinal to making sure enough the social media goals are achieved for a campaign.
Social Media ROI
Social Media Objectives
Social Media Budget
Social Media Procedures
Social Media Methodologies
Training together with educating squad members on social media tin transportation away come upward inwards many forms, including online courses together with videos, real-life scenarios together with illustration studies, together with inwards shape preparation sessions, but it volition non aid unopen the Digital Skills Gap inwards your organization.
True
False
A ______________ is a document intended to educate employees on using social media inwards especial workplace environments together with scenarios.
Social media template
Social media guideline
Social media game plan
Social media policy
None of these
I volition growth my audience on Instagram past times 1,000 past times Q3. Q3 is operate of the _____ constituent of the SMART model.
Realistic
Specific
None of these
Measurable
Time-specific
A constituent that is needed to accurately laid upward a budget inside a social media strategy includes the following:
Paid together with Advertising
All of these
Software together with tools
None of these
Content
Campaigns together with Promotions
‘Improve social media take in on Facebook past times 15% inwards half-dozen months’ is an example of a Social Media:
None of these
Strategy
ROI
Tactic
Goal
Objective
Commonly used KPIs inwards social media campaigns includes all BUT
Social media laid upward value
Social media laissez passer together with influence
Social media presence
Social media engagement
Social media policies are to a greater extent than comprehensive than social media guidelines since they include to a greater extent than details on legal implications, regulations, rules, together with consequences.
True
False
Increasing Pb generation effectiveness is considered to endure the _______ for a campaign, whereas increasing the amount of leads past times 50% via social media channels (like FB) to aid amongst sales inwards Q2 is an example of a __________.
Tactic, strategy
Objective, goal
Strategy, tactic
None of these
Goal, objective
Increasing laissez passer past times 500 followers inwards a bridge of a calendar month on Instagram is an example of what type of SMART criteria?
Time-specific
None of these
All of these
Specific
Measureable
A ______________ is responsible for measuring together with reporting across the entire social media computer programme piece seeing the “big picture” of what is going on social media.
Content Creator
Content Analyst
Community Manager
Social Media Manager
Social Analyst
None of these
___________ are curt term actions undertaken inwards back upward of __________ inwards a social media strategic plan.
Objectives, goals
Tactics, strategies
Strategies, tactics
Goals, objectives
Keeping your social media goals challenging yet realistic represents the _______ constituent of the SMART model.
Specific
Relevant
Achievable
Measureable
None of these
_____________ is considered to endure a comprehensive listening together with monitoring social media administration platform.
Buffer
HubSpot
Klout
Hootsuite
ZenDesk
______ is the consistent procedure of tracking together with measuring your industry, whereas, ______ focuses on keeping your ear to the ground.
Research, strategy
Strategy, research
None of these
Monitoring, listening
Listening, monitoring
Not engaging inwards “flame wars” or speaking inwards offensive linguistic communication when engaging amongst your audience on social channels agency yous are responding with:
Respect
Transparency
Reaction
Admiration
Toughness
Measurement tools available straight from Twitter or Facebook social platforms are called:
Targeted Ads
Native Platform Analytics
Sentiment Analyzers
Multi-metric Tools
None of these
Effective social media listening best practice(s) include existence able to rails online conversations for:
Reach
None of these
Share of voice
All of these
Sentiment
A social media squad has been tasked to drive 25% to a greater extent than traffic to the company’s novel production landing page through Facebook inwards Q1. _______ on a daily or weekly reason allows the squad to laid upward adjustments to the content to aid attain those goals.
Competitive Analysis
Listening
None of these
QBRs
Monitoring
Influencer Marketing
The criterion of the seat out of people who take away hold seen your content on social media is called:
Influence
Conversion Rate
Engagement
Reach
Impact Rate
Before responding to respond to a negative postal service on social media, a in conclusion inquiry to inquire is volition responding aid the poster together with readers / audience. Other of import questions to inquire earlier deciding to respond to a negative postal service include:
Inflamed - Is the postal service a rant, joke, ridicule or satire?
Is the somebody a troll, do they take away hold a history of bashing others?
All of these
Unhappy - Is the postal service a final result of a negative client experience?
Misguided - Are at that spot erroneous facts inwards the post?
Social media listening is easier together with to a greater extent than accurate amongst all of the tools that are available for social media managers to use.
True
False
Monitoring is an of import activity for social media strategists because:
None of these
All of these
It helps amongst content marketing activities on social channels
It tin transportation away aid proactively seat potential risks together with crises
It contributes to improve agreement competition activities
Roles do non demand to endure assigned when it comes to establishing a listening together with monitoring plan.
True
False
Competitive analysis is a type of ___________ together with helps amongst _________________ .
Listening, crusade optimization
Listening, early on alert sign detections
Monitoring, legal frameworks
Monitoring, gaining insights
None of these
Tools that focus on i or to a greater extent than metrics on a diversity of unlike channels are called:
Omni-Channel
None of these
Channel Based
Multi-metric
Multi-Platform
Spotting emerging trends is most unremarkably associated amongst social media listening.
True
False
When responding to audience members amongst messages that reverberate the brand's personality together with values of the company, yous are responding together with focusing on:
Tone of voice
Transparency
Timeliness
None of these
Respect
A SWOT analysis inwards a social media innovation focuses on:
Evaluating your internal civilisation together with network inside the companionship or brand
Proposing crisis plans to forestall a province of affairs from escalating
Assessing where your organisation is sitting correct now, together with where yous take away hold opportunities to grow
Creating strategies similar influencer marketing together with networking online
Measuring the efficiency of your expenditures past times factoring the render on these expenditures inwards relation to the damage of investing is oftentimes referred to as:
Return on Relationships
Return on Influence
Return on Investments
Return on Revenue
A goodness spider web developer tin transportation away piece of employment amongst the social media squad to aid configure together with integrate social technologies equally stand upward lonely efforts or into existing systems.
True
False
Social Media Objectives should endure worded at a high level, amongst specifics kept to a minimum, to furnish squad members maximum flexibility inwards how they are interpreted together with applied.
True
False
Improving laid upward awareness together with reputation is an example of an objective for a social media campaign.
True
False
Implementing a Facebook alive Q&A video session amongst Gary Vaynerchuk at SXSW to portion amongst audiences is best described equally an example of a Social Media:
Directive
Tactic
Strategy
Objective
Goal
Creating visual content similar photos together with videos are a cardinal operate of a social media plan, but luckily creating content is free, together with does non demand to endure incorporated into the social media budget.
True
False
Social Media Marketing has move a staple together with principal expanse of specialization together with practise inside brands, corporations, together with agencies today.
True
False
Strategies are specific together with measurable ___________ an organisation intends to achieve.
Values
Initiatives
Goals
Tactics
KPIs
___________ is deciding which potential client segments or personas the companionship volition focus on together with __________is developing personas past times dividing an entire marketplace seat into unlike marketplace seat segments.
Primary research, secondary research
Segmenting, targeting
Secondary research, primary research
Targeting, segmenting
_______, similar portion of vocalisation together with take in inwards social media updates, tin transportation away endure used to guess the achievement of a social media objective inwards a quantifiable way.
PoVs
CRMs
CTRs
KPIs
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