Adwords Search Optimization Assessment For Agents Answers
AdWords Search Optimization Assessment for Agents Answers
[Comprehend] Which of the next statements is FALSE almost expanded text ads?
Which of the next are best practices when setting upwards Ad Extensions?
Which of the next is non a skillful argue to subject keywords inwards an advertiser's account?
Which of the next is non a value proposition of RMKT lists on search?
When using Target CPA bid strategy, each conversion activity is weighted as for bidding.
What is primary wages of using Dynamic Search Ads?
Which of these is NOT a best do for setting upwards campaigns for Target CPA bid strategy?
Your advertiser JimsTrombones.com wants to straight users to his telephone phone midpoint to house orders over the phone. Which of the next volition assistance him attain this?
Which of these is NOT a bid adjustment selection available inwards AdWords Search?
Dynamic Search Ads is a dark box solution, as it does non present which search terms the ads are beingness present to
CheesyPoofs.com has a number of duplicate keywords inwards their search campaigns as well as they desire to know what they should do to take maintain an optimal trouble concern human relationship setup?
What do the categories written report inwards "Auto targets" tab inwards the onetime AdWords UI display?
Audience listing strategies tin give notice survive added at which level?
RoomsToGo is an American online slice of furniture chain. Here is a snapshot of their Auction Insights information for the terminal xxx days. What are the insights you lot tin give notice furnish to RoomsToGo? [screenshot: https://screenshot.googleplex.com/oO84178MiGF]
Super Sam is looking to larn incremental clicks inside a target CPC of $3, amongst all his keywords having a Max CPC bid of $1 since the launch of the account. He has identified xl keywords inwards the trouble concern human relationship which take maintain their private 30-day average CPC less than $1, as well as take maintain a Quality Score of over 7. What pace should Super Sam take maintain on these xl keywords based on his goal?
Your advertiser is real happy amongst her DSA induce performance. However, she would similar to increment the majority of conversions coming to the website. Which of the next steps would you lot recommend to her?
X helps highlight specific aspects of the products or services offered, spell Y highlights what makes a whole trouble concern unique. Identify X & Y
One of your clients is reporting high mobile CPA as well as asks you lot to go on optimization to trim down it to the desirable level. Upon investigating, you lot observe that at that spot are certainly campaigns which are driving mobile CPAs up. The client is opened upwards to your recommendations but desire to gear upwards the province of affairs fast. Which is the to the lowest degree preferable recommendation that you lot should give to your client?
AdWords overdelivery allows a induce to pass twice their daily budget
Finance Fabian is setting upwards a freelance personal fiscal advisory service where he wants users to sign upwards for a consultation.Which marketing objective best represents his trouble concern goal?
Skillsharp.com wants to seat their potential customers past times tracking visitors who take maintain downloaded the costless white newspaper on their website. Which conversion segment inwards AdWords conversion tracking would you lot recommend them to categorize this conversion action(white newspaper download) into?
By default AdWords conversion tracking code reports cross device conversions.
Which of the next are considered best practices when choosing keywords for your campaigns?
SmithAutos.com, an auto dealer amongst many locations, are setting upwards their search campaigns as well as desire your advice on what extensions they should setup amongst their campaigns. Which of the next extensions would you lot recommend for them?
Which of these extensions tin give notice assistance straight users to the nearest shop to drive in-store traffic?
Here is a snapshot of New Balance's [newbalance.com] Search Terms Report. What are the steps you lot would take maintain to improve the overall performance? Click the link for the icon -> http://goo.gl/BS3ab2
Which of the next is NOT a way to increment Ad Rank for keywords?
How many extensions tin give notice simultaneously present for an advertizement on Google.com?
• 3
• 5
• There is no limit
• 4
[Comprehend] Which of the next statements is FALSE almost expanded text ads?
• There are 2 headlines of 35 characters each
• The description line is i long line of lxxx characters
• The ads are optimized for both desktop & mobile devices
• The visible URL is automatically generated from the Final URL
Your clients wants to create similar audience of a few custom combination lists that already exists? How do you lot assistance your client here?
• You cannot create similar audience lists, they are auto created
• Go to 'Audience Manager' inwards AWFE as well as create the similar audience lists from the seed lists
• Create a custom combination dominion from existing similar audience lists to construct the exact combination the client wants
Below is a snapshot of David's Bridal account. They are non bidding on demographics for search ads. Based on the below DFSA combinations of historic menstruum & sex which are the segments you lot would recommend bidding higher on? Note trouble concern human relationship average CTR is 8.5%. [see screenshot here: https://screenshot.googleplex.com/0UkjpYzAC4D]
• Females | 18-24, 25-34 as well as 35-44
• Females | 18-24, 25-34 as well as 35-44
• Females | 18-24, 25-34 as well as 35-44
Which of the next are best practices when setting upwards Ad Extensions?
Select All Correct Responses
• Opt out of automated extensions similar Seller Ratings
• Make your extensions as relevant as well as high lineament as possible
• Enable all extensions that create feel for your business
• Control CPCs amongst your bids, non past times removing extensions
Which of the next is non a skillful argue to subject keywords inwards an advertiser's account?
• Grouping relevant keywords amongst specific advertizement re-create helps amongst Quality Score
• Drive overall improved surgical physical care for (Clicks / Conversions)
• Easy Performance Comparison & Fast expansion
• You demand real good themed advertizement groups to role advanced features similar Autobidding as well as Search Audiences
Which of the next is non a value proposition of RMKT lists on search?
Select All Correct Responses
• Re-engage amongst returning visitors
• Improve cross device conversion rates
• Improve the % of novel audience to the website
• Drive conversions at a lower cost
An advertiser wants to target novel customers as well as returning visitors differently. What adjacent steps would you lot advise?
• Create separate campaigns for novel customers as well as returning visitors amongst dissimilar audience listing types applied to them.
• Create unmarried campaigns as well as implement relevant audience lists for each campaign. Suggest “If Functions” for creative differentiation.
• Create campaigns for returning visitors amongst Target & Bid settings. Duplicate the induce for novel customers amongst Bid Only settings.
dWords Conversion Delay is defined as
• The fourth dimension taken for offline conversion imports to survive reported inwards AdWords
• The fourth dimension taken for 90% of the conversions from clicks on a detail twenty-four threescore minutes menstruum to take maintain taken house inwards the website
• The fourth dimension deviation betwixt when a conversion has occurred on a website as well as when it is recorded inwards AdWords
• The fourth dimension taken for 50% of the conversions from clicks on a detail twenty-four threescore minutes menstruum to take maintain taken house inwards the website
When using Target CPA bid strategy, each conversion activity is weighted as for bidding.
• True
• False
What is the minimum no. of conversions required for a induce to survive eligible for Target ROAS strategy?
• 15 conversions inwards terminal xxx days
• 30 conversions inwards terminal xxx days
• 50 conversions inwards terminal xxx days
• 0 conversions
Analyze] Which of the next advertizement copies [https://goo.gl/umc1na] would survive considered a poorly written advertizement creative when considering ETA best practices?
• Creative A
• Creative C
• Creative B
• Creative D
Which written report volition you lot role to empathise the surgical physical care for of the search queries, as good as the Headlines & Final URLs of your ads?
• In Search Terms Report inwards Keywords Tab
• In Search Terms Report inwards Dynamic Ad Targets
• Keyword Report
• Category Report
What is primary wages of using Dynamic Search Ads?
• Ensuring your ads ever appear across all advertizement networks
• Ensuring your ads are relevant to searches for your products as well as services
• Translating your ads into dissimilar languages
• Showing an advertizement for searches related to your electrical flow keywords
An advertiser trouble concern human relationship has lists added at induce level. They desire to start targeting audiences at adgroup grade for certain
• This is possible as well as you lot volition larn ahead amongst it.
• This is non possible as audiences cannot survive applied at both induce as well as adgroup level.
• This is possible to survive done inwards the best way past times changing listing targeting settings from induce to adgroup grade solely for these certainly campaigns.
Which of these is NOT a best do for setting upwards campaigns for Target CPA bid strategy?
• Set the CPA target to the xxx twenty-four threescore minutes menstruum stable average CPA of the induce later excluding the conversion delay
• Ensure that the induce is express past times budget, since Target CPA campaigns perform the best nether budget constraints
• Set Ad delivery to Standard instead of Accelerated.
• Avoid setting CPC bid limits for the strategy, as they tin give notice bound the bidding strategy's flexibility to conform bids based on auction signals
How frequently Google updates its Audience lists
• Everyday
• Every impression
• Once inwards xxx days
• 540 days
Which of the next metrics stand upwards for the overall marketplace seat portion for the advertiser for the electrical flow targeting setup?
• Impression Share, Click Share, Conversion Share
• Exact Match Impression Share, Broad Match Impression Share, Phrase Match Impression Share
• Impression Share, Impression Share Lost to Rank, Impression Share Lost to Budget
• Impression Share, Impression Share Lost to Rank, Exact Match Impression Share
Your advertiser JimsTrombones.com wants to straight users to his telephone phone midpoint to house orders over the phone. Which of the next volition assistance him attain this?
• Price Extensions
• Message Extensions
• Mobile-only campaigns amongst telephone number inwards the ad
• Call Extensions
Which of these is NOT a bid adjustment selection available inwards AdWords Search?
• Language Bid Adjustments
• Device Bid Adjustments
• Ad Schedule Bid Adjustments
• Location Bid Adjustments
Dynamic Search Ads is a dark box solution, as it does non present which search terms the ads are beingness present to
• False
• True
Your advertiser is SPEEDY-FLOWERS who tin give notice deliver flowers solely to users inside 25 miles of their location. Which of the location targeting options would you lot propose for them?
• DMA Targeting
• Radius Targeting
• Zip Codes/Postal Codes
• City
CheesyPoofs.com has a number of duplicate keywords inwards their search campaigns as well as they desire to know what they should do to take maintain an optimal trouble concern human relationship setup?
• Do nothing. Having duplicate keywords ensures that your ads volition trigger for each auction
• There is no way to withdraw duplicate keywords inwards the trouble concern human relationship in i trial added, thence displace to a novel account
• Having duplicate keywords agency you lot tin give notice present your ads inwards all the available slots on Google.com
• Having a keyword appear multiple times makes your trouble concern human relationship statistics hard to interpret, thence role AdWords Editor to delete duplicate terms
What do the categories written report inwards "Auto targets" tab inwards the onetime AdWords UI display?
• Performance for categories you've chosen to target
• Performance for categories you've excluded
• Search terms that triggered your Dynamic Search Ads
• Performance for all targeted categories whether you've included them as Dynamic advertizement targets or not
Audience listing strategies tin give notice survive added at which level?
Select All Correct Responses
• MCC level
• Adgroup level
• Camapign level
• Account level
Here is a snapshot of David's Bridals [davidsbridal.com] Search Term Report. What are the steps you lot would take maintain to improve the overall surgical physical care for for the campaign? Click the link for the icon -> https://goo.gl/vuC2tg
Select All Correct Responses
• Add hapless performing as well as irrelevant terms as negative keywords
• Use SmartBidding & Search Audiences to take maintain inquiry & identity based surgical physical care for optimization
• Remove hapless performing landing pages from the website
• Use headlines column to improve website page titles
• Add 3+ eDSA creatives & relevant advertizement extensions to improve qualified clicks
• Move best performing search terms as keywords to the respective keyword campaigns
Your client says they are non certainly of what their Keyword bids should survive but they take maintain strict goals for each of their marketing channels. Which metric volition assistance them monitor their goals better?
• Max CPC
• Avg CPA
• Max CPA
• Target CPA
Which parts of the eDSA creative are dynamically generated?
Select All Correct Responses
• Final URL
• Headline
• Visible URL
• Description Line
You cannot target to rank below an advertiser using the Target Outranking Share bid strategy.
• False
• True
Which tool volition assistance you lot role to setup your DSA Campaign?
• go/DSATargets Tool
• Category & Search Terms Reports
• Zeta Tool for DSA & Dyagram for Page Feeds
• DSA Assistant Tool
RoomsToGo is an American online slice of furniture chain. Here is a snapshot of their Auction Insights information for the terminal xxx days. What are the insights you lot tin give notice furnish to RoomsToGo? [screenshot: https://screenshot.googleplex.com/oO84178MiGF]
Select All Correct Responses
• Client's surgical physical care for is hapless since overlap charge per unit of measurement is < 20% for most of the competitors
• Wayfair is their closest challenger inwards terms of both overlap charge per unit of measurement & outranking share
• The auction for online slice of furniture is real intense as all give competitors take maintain 50% outranking share
• Amazon.com is their closes challenger inwards terms of overlap charge per unit of measurement as well as outranking share
Which of these targeting options are NOT available inwards DSA?
Select All Correct Responses
• Keywords
• Page Feeds
• Recommend Categories
• All Webpages
• Specific URLs
• Customer Segments
Riverine is a kids vesture society novel to Adwords. They've laid upwards their origin yoke of campaigns. Here's a snapshot of the campaigns. Please assistance them seat issues/opportunities. Click this link for the image: https://goo.gl/NSCxed
Select All Correct Responses
• Campaign #1 should survive opted into All Languages
• Campaign #2 linguistic communication settings should survive changed to Castilian only
• Campaign #1 should take maintain advertizement rotation laid to optimize
• Campaign #1 should survive opted into AFS
-------------- is the average total a client would similar to pass inwards a twenty-four threescore minutes menstruum for a campaign
• CPC
• Daily budget
• Cost
• Monthly Budget
Which of the next sources cannot survive used to create Customer Match list?
Select All Correct Responses
• Phone numbers
• Lists bought from 3P information aggregators
• Email ID
• Credit carte numbers
Super Sam is looking to larn incremental clicks inside a target CPC of $3, amongst all his keywords having a Max CPC bid of $1 since the launch of the account. He has identified xl keywords inwards the trouble concern human relationship which take maintain their private 30-day average CPC less than $1, as well as take maintain a Quality Score of over 7. What pace should Super Sam take maintain on these xl keywords based on his goal?
• Pause these keywords
• Decrease their Max CPC bids past times 33%
• Take no activity on these keywords, since they are already providing clicks below the $3 target CPC
• Raise their Max CPC bids to the first-of-page, top-of-page, or first-position estimate, whichever is closest to, but silent lower than or equal to the $3 CPC target
Ad Extensions are unique to search campaigns as well as cannot do goodness whatever other induce type. True/False
• True
• False
Your advertiser is real happy amongst her DSA induce performance. However, she would similar to increment the majority of conversions coming to the website. Which of the next steps would you lot recommend to her?
• Add adequate budget to create certainly that the DSA induce is 'Always On'
• Increase website coverage to take maintain DSA run on all transactional pages
• Increase auto target bids to create certainly that at that spot are no impressions beingness lost to rank
• All of the above
X helps highlight specific aspects of the products or services offered, spell Y highlights what makes a whole trouble concern unique. Identify X & Y
• X = Structured Snippets, Y = Callouts
• X = Callouts, Y = Sitelinks
• X = Price Extensions, Y = Location Extensions
• X = Promotion Extensions, Y = Structured Snippets
Which of these reports volition you lot download from Athena to seat trouble concern human relationship wellness improvement suggestions for search campaign?
• Brand Report
• Account Optimization Report
• Search Opportunity Report
• Account Health Report
One of your clients is reporting high mobile CPA as well as asks you lot to go on optimization to trim down it to the desirable level. Upon investigating, you lot observe that at that spot are certainly campaigns which are driving mobile CPAs up. The client is opened upwards to your recommendations but desire to gear upwards the province of affairs fast. Which is the to the lowest degree preferable recommendation that you lot should give to your client?
• Investigate farther to seat the pockets which are driving mobile CPAs upwards as well as pockets of efficiency which take maintain lower mobile CPA. Highlight these to the client as well as residue your recommendations to bid higher where the surgical physical care for is improve than the average as well as lower where the CPA is higher as a quick fix
• Investigate client's website as well as advise them to displace on to AMP since a faster loading site leads to lower CPA
• Investigate the campaigns which are driving the CPA upwards as well as do an advertizement grouping grade analysis. Based on the results, analyse which advertizement groups are causing increment inwards CPAs as well as propose bid downward for those areas. Looking for keyword/category trends inwards those advertizement groups/campaigns would survive helpful for farther action
When recommending similar audience for search, how would you lot laid surgical physical care for expectation amongst your clients?
• The CPAs from similar audience campaigns is probable to survive higher than RMKT campaigns
• The CPAs from similar audience campaigns is probable to survive lower than RMKT campaigns
• The CPAs from similar audience campaigns is probable to survive same as RMKT campaigns
Your client of late designed a real robust audience strategy for their search campaigns, however, they are unsure of a bidding strategy. What would you lot recommend?
Select All Correct Responses
• Make a positive bid adjustment of +10% for each audience list
• Since the client is already on tCPA, audience grade bid modifiers do non matter
• Use Hopscotch dash/Skywalker to larn bid recommendations at listing level
• Monitor surgical physical care for of the lists at 0% bid modifier, based on information update bids
ZoesPetSupplies.com has but laid upwards their webpages as well as desire to present their ads amongst links to their Facebook, Twitter & YouTube pages along amongst their Coupons page. Can they role Sitelinks to promote these links?
• We tin give notice link to their Coupons page using Sitelinks as well as role Social Extensions to betoken to the other pages
• We do allow links to betoken to advertiser's Facebook, Twitter, or YouTube pages. In such cases, the link text must survive descriptive that the user is going to survive taken to those pages
• They should non role Sitelinks as well as instead role Location Extensions as well as Call Extensions
• No. Sitelinks should ever betoken to the same domain as the advertizement URL, as nosotros do non allow links to betoken to third-party sites.
AdWords overdelivery allows a induce to pass twice their daily budget
• True
• False
Finance Fabian is setting upwards a freelance personal fiscal advisory service where he wants users to sign upwards for a consultation.Which marketing objective best represents his trouble concern goal?
• Product & create consideration
• Brand awareness & reach
• Generate Leads
If your advertiser 'RockandRoll.com' wants their keyword campaigns to drive increased visits to their website, which of the next tools / reports would you lot role to assistance them attain this?
Select All Correct Responses
• Use Keyword Miner to observe unique terms from challenger accounts
• Analyze reports inwards Wildcat to improve category coverage
• Use Keyword Refinery to observe novel keywords
• Use Search Terms Report to take best performing search terms to add together to account
Your advertiser is consistently coming together their daily budget for their Search campaigns as well as their ads halt showing past times 3 pm. Which of the next features volition assistance them to role their budget efficiently throughout the day?
• Unlimited Delivery
• Standard Delivery
• Optimized Delivery
• Accelerated Delivery
One of the clients inwards your portfolio has an online shoes selling trouble concern as well as is tracking sales as conversions. While optimizing their trouble concern human relationship towards getting to a greater extent than conversions, you lot facial expression at this sectionalization (see screenshot: https://screenshot.googleplex.com/RatAmtAh61K.png). What are the recommendations that you lot should create to your client?
• Since mobile is driving conversions at a lower CPA than desktop (and has improve CTR as well as comparable CvR) nosotros should bid higher on mobile to ensure that nosotros capture maximum IS on the device as well as ensure no IS Lost to Rank
• Recommend higher bids on tablets since the CTR is way better. This volition ensure that nosotros are able to larn to a greater extent than conversions from tablets
• Mobile is seeing slightly lower conversion rates as compared to desktop. This could survive a number of their hapless mobile landing page as well as the client should displace to AMP
• We should recommend that that client carve upwards their campaigns past times device since at that spot is thence much surgical physical care for variance across dissimilar devices
If RedTape.com has the next as negative keywords -> running shoes, "running" & sneakers for their Formal Shoes advertizement group, which of the search terms mentioned below volition NOT present whatever ads for RedTape.com?
• new wearing clothing shoes
• mens shoes
• mens shoes for running
• best formal shoes
Advertisers should house their AdWords conversion tracking code on every page of their website.
• True
• False
RoyalCanin.com is a retailer who sells pet nutrient online. Which of the next metrics should they rail continuously to empathise the value of their AdWords investment?
• Impression Share
• Top of Page Rate
• Conversions
• Quality Score
BestBiscuits.com is the largest cookie & biscuit retailer inwards your portfolio. They are real hesitant to endeavour automation amongst Google as they are detail almost taking users to the highest converting webpages on their site. Which of the next options volition assistance them exam the waters amongst DSA without compromising their trouble concern goals?
• Specific URLs
• Recommended Categories
• All Webpages
• Page Feeds
Google AdWords gives you lot the mightiness to take maintain ads that take maintain a mobile specific message inwards the text advertizement on Search (e.g. majority on the go)
• True
• False
Which metric is a skillful indicator to optimize the advertizement creatives as well as improve advertizement relevance?
• Top of Page Rate
• Clickthrough Rate
• Cost Per Acquisition
• Conversion Rate
eBags sells luggage & go accessories. Here is a snapshot of their give converting campaigns. Select all the optimization tips applicable to them. [screenshot: https://screenshot.googleplex.com/ktOvxAP9dxw]
• Turn off Target ROAS
• Differentiate budgets & bid strategies betwixt create vs non create as good as categories
• Create Shared budgets to combine all budgets to take maintain a portfolio grade budget
• Reduce budgets for Brands - Work Bags & Mixed campaigns as they are the lowest converting campaigns
Here is a snapshot of Pizza Hut's search induce conversion engagement past times twenty-four threescore minutes menstruum & time. What would your insights/recommendations survive to improve or maximize their surgical physical care for [see screenshot: https://screenshot.googleplex.com/hwot6gZRR5h]
Select All Correct Responses
• Increase bids betwixt 5-7 pm on all days
• Reduce bids betwixt 12am - 12 noon
• Increase bids on weekends
• Reduce bids on Mon - Friday
Skillsharp.com wants to seat their potential customers past times tracking visitors who take maintain downloaded the costless white newspaper on their website. Which conversion segment inwards AdWords conversion tracking would you lot recommend them to categorize this conversion action(white newspaper download) into?
• Research
• Lead
• Signup
• Purchase/Sale
Don Quijote is i of the biggest discount stores inwards Japan. They desire to optimize the surgical physical care for of their keyword campaigns to drive increased human foot traffic to their stores. What form of keywords should they survive adding to their campaigns?
• Generic sale related keywords similar 'sale', 'cheap', 'free'
• Keywords that inquire users to purchase online 'buy chocolates online', 'cheapest chocolates', etc.
• Keywords related to proximity to the stores 'discount stores close me', 'don quijote close me', etc.
• Specific create terms for the client to purchase online 'don quijote', 'don quijote online'
By default AdWords conversion tracking code reports cross device conversions.
• False
• True
What is the maximum bid adjustment that tin give notice survive applied to devices?
• 700%
• 100%
• 900%
• 600%
Which of the next keyword check types assistance you lot confine irrelevant search term traffic?
• Exact Match
• Negative Match
• Broad Match Modifier
• Phrase Match
If you lot are optimizing your search campaigns to larn incremental clicks inside a CPC target, which keyword targeting optimization would you lot recommend for keywords which take maintain their private xxx twenty-four threescore minutes menstruum average CPC less than your target CPC?
• Recommend broader check type variations for these keywords (eg: phrase check variations for existing exact check keywords)
• Take no action, since optimize keyword targeting cannot larn you lot incremental clicks
• Recommend narrower check type variations for these keywords (eg: exact check variations for existing phrase check keywords)
• Pause these keywords
Which of the next are considered best practices when choosing keywords for your campaigns?
• Align keywords amongst trouble concern goals
• Manage check types for growth as well as control
• All of the above
• Expand the ambit of existing keywords & refine traffic amongst negative keywords
Your advertiser is real happy amongst their Keyword induce performance. However, they wants to increment the majority of traffic coming to the website. Which of the next steps would you lot recommend?
• Increase keyword coverage to present ads for all relevant keywords
• All of the above
• Add adequate budget to create certainly that the campaigns are 'Always On'
• Increase keyword bids to create certainly that at that spot are no impressions beingness lost to rank
SmithAutos.com, an auto dealer amongst many locations, are setting upwards their search campaigns as well as desire your advice on what extensions they should setup amongst their campaigns. Which of the next extensions would you lot recommend for them?
Select All Correct Responses
• Core/Universal Extensions [Sitelinks, Callouts, Structured Snippets]
• Seller Ratings
• Call Extensions
• Location Extensions
[Analyze] Pizza.com has but added a novel advertizement amongst Keyword Insertion amongst the headline Order {KeyWord:Pizza} Online. The keywords inwards the advertizement grouping are ["pizza", "fresh pizza," "pepperoni pizza," "gourmet truffle pizza"]. Which of the next keywords volition NOT larn inserted into the ad?
• Pepperoni Pizza
• Pizza
• Gourmet Truffle Pizza
• Fresh Pizza
Which of these extensions tin give notice assistance straight users to the nearest shop to drive in-store traffic?
• Store Locator Extensions
• Location Extensions
• Sitelinks
• Google Map Extensions
[Remember] Which of the next are the primary levers of Creative Excellence?
Select All Correct Responses
• Three or to a greater extent than ETAs per advertizement group
• Optimized advertizement rotation
• Campaigns to take maintain Smart Bidding strategy enabled
• Greater than average Quality Score
• Three or to a greater extent than advertizement extensions enabled
Device Bid Adjustments allow advertisers to optimize their bids for solely mobile devices
• False
• True
What would you lot advise an advertiser on how to best subject keywords inwards their search campaigns?
Select All Correct Responses
• Add but about v – 20 closely relevant keywords per advertizement group
• Choose keywords that relate to the products beingness advertised inwards the ad
• Add negative keywords to refine incoming traffic
• Separate mobile heavy keywords similar 'shoes close me' to take maintain mobile solely campaigns
Your advertiser is real happy amongst her induce performance. However, she would similar to occupy larger existent estate than her competitors on the search results page. Which of the next steps would you lot recommend to her?
Select All Correct Responses
• Use Remarketing lists for Search Ads to target solely users who take maintain been to the website
• Decrease bids as well as permit Quality Score improve the advertizement seat as well as Dynamic Extensions to occupy larger existent estate
• Increase bids to create certainly that at that spot are no impressions beingness lost to rank
• Add relevant Ad Extensions to improve Ad Rank inwards the auction as well as occupy larger existent estate
Which of the next tools would you lot role to observe novel keywords for your advertisers campaign?
• Keyword Refinery
• Google SEO Tool
• Keyword Refractor
• Keyword Miner
Which of the next is non a ingredient of Quality Score?
• Ad Relevance
• Expected Clickthrough Rate
• Landing Page Experience
• Expected touching of Ad Extensions
For an exact check keyword [running shoes], which of the next search queries tin give notice it NOT check to?
• shoes running
• running sneakers
• runnign shoes
• the running shoes
Here is a snapshot of New Balance's [newbalance.com] Search Terms Report. What are the steps you lot would take maintain to improve the overall performance? Click the link for the icon -> http://goo.gl/BS3ab2
Select All Correct Responses
• Bid higher as well as expand on high performing keywords
• Update check types of low-performing keywords
• Add high spending hapless performing search terms as negatives
• Start running on challenger terms similar 'nike' to boost performance
• Add to a greater extent than high majority keywords similar 'free' as well as 'news' to larn to a greater extent than clicks
Exact check keywords tin give notice instantly present on searches for the exact term as good as semantic variations that include same-meaning queries, as well as variants such as give-and-take reordering & business office give-and-take add-on or removal. True or False?
• False
• True
Which of the next is NOT a way to increment Ad Rank for keywords?
• Increase keyword bids
• Enabling or improving your advertizement extensions
• Increasing advertizement quality
• Increasing induce budgets
How would you lot advise a create witting advertiser who wants strength i specific extension to trigger as well as volition non concord to implementing other extensions to advertizement groups. Which of the next would you lot recommend?
Select All Correct Responses
• You tin give notice role Ad Variations to do an experiment carve upwards to exam private extension performance
• You cannot guarantee that the specific extension volition trigger for each auction
• Ads tin give notice present upwards to iv extensions, as well as several of them tin give notice co-trigger
• AdWords selects a combination of extensions per inquiry to furnish the best performance
Overstock.com has a Valentine's Day sale on their jewelry as well as desire to role advertizement extensions to showcase the depression prices as well as the 50% off on their jewelry line. Which extensions would you lot recommend to solve this issue?
• Shopping Ads & Sitelinks
• Sitelinks & Callouts
• Price & Promotion Extensions
• Don't demand to do anything. Google volition automatically present the most relevant prices as well as promotions
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